About me

Artist Statement

While painting, I can reach a moment where things truly feel in a flow, like in no other activities…

My process begins with drawing, where deep study turns into a way of understanding form, light, atmosphere and compositional hierarchies. I always go from a whole, to the detail. My work is rooted in representational painting and in a continuing exploration of the expressive possibilities of the medium. Rather than limiting myself to a single subject or predefined style, I prefer to indulge myself in artistic exploration and variety, it fuels my passion for discovery. Portraits, landscapes, and everyday scenes each offer different ways of examining composition, and visual storytelling.

I am deeply influenced by the traditions of representational art and by the ongoing study of drawing, anatomy, color, and historical painting techniques. To me, tradition is not about imitation but about learning from generations of Old and Contemporary Masters.

Whether working from life or from carefully developed concepts, I strive to create paintings that balance technical discipline with emotional resonance—works that invite viewers to slow down, look closely, and immerse themselves into a world of pictorial storytelling.

Gustavo Barroni portrait photo

Biography

Gustavo Barroni is a visual artist based in Lüneburg, Germany. His work focuses primarily on figurative painting and drawing, exploring the expressive potential of elaborated compositions through careful observation, traditional techniques, and contemporary sensibilities.

Before dedicating himself fully to his artistic practice, Gustavo Barroni built an international career spanning more than twenty-five years in visual communication, illustration, graphic design, art direction, and creative project coordination. He has worked in Argentina, Spain, and Germany with clients including Getty Images, Berlinale International Film Festival, L'Oréal Paris, CCP Prints, Fischer Tor Verlag, C.S.A. Images and other international and local organisations.

His artistic education has developed through both formal studies in graphic design and continuous training with established artists, complemented by years of e-learning, independent practice and research. Drawing remains the foundation of his work, informing his approach to painting, composition, and visual storytelling.

Today, his practice is dedicated to creating figurative works that combine technical craftsmanship with a deep interest in history, artistic exploration, human experience and imagination, and the enduring language of representational art. My Artist Resume, here.

Exhibitions

Annual VHS Box Art Exhibition | Outpost 512 Gallery — Taylor, Texas, USA

  • Featured original custom hand-painted work: "Raiders of the Lost Ark" and "The Twilight Zone."

  • Medium: Oils on canvas paper and acrylics.

  • Original pieces currently listed as available for purchase directly through the gallery, here and here .

Selected Press, Publications & Online Features

Berlinale Journal / L'Oréal Paris — 2018
Commemorative artwork created for the 68th Internationale Filmfestspiele Berlin and L'Oréal Paris. Published in the Berlinale Journal.
Read it here

FantasyGuide — 2015
Feature on the novel Tassilo der Mumienabrichter, including Gustavo Barroni's book cover, interior illustrations and the book presentation event.
Read it here (Book’s presentation and author’s reading. in German) and the book’s review (in German), here.

Otherland Buchhandlung, Berlin — 2015
Artist appearance and presentation accompanying the publication of Tassilo der Mumienabrichter.
Read report here

Agency Poster Posse-MEOKCA / Blade Runner 2049 — 2017
Alternative movie poster created for Blade Runner 2049 in collaboration with the agency Poster Posse-MEOKCA.
Read and see the posters for the Project: Phase 1 & Phase 2

Geeky Nerfherder — 2019–2020
Features on Gustavo Barroni's Ghostbusters and Back to the Future poster artwork.
Read Features

Alternative Movie Posters — Artist Archive
Selected alternative movie posters by Gustavo Barroni, including Ghostbusters and the Back to the Future trilogy.
View Archive

PosterDrops — Artist Archive
Selected limited-edition movie posters and screen prints by Gustavo Barroni.
View Archive

Behance / Blade Runner 2049 — 2017
Featured alternative movie poster artwork for Blade Runner 2049.
View Project

Cinematerial — Artist Archive
Artist archive featuring Gustavo Barroni's film-poster work.
View Archive

I have worked and collaborated together with:

Frequently Asked Questions

Originals

  • Are your originals for sale?
    Yes. If you are interested in a particular piece, you are welcome to enquire directly to confirm availability or discuss details. Works are shipped internationally and handled professionally according to the requirements of each work and destination.

Hiring

  • I represent an agency, company, institution, or artist, can I work with you?
    Yes. I've collaborated and worked within many different institutions, corporations and with clients directly. So, no matter the project you might have in your hands, you are welcome to contact me.

  • Do you accept private commissions?
    Yes, but it will always depend on the amount of work that can be currently on my personal schedule, which means it's not so often due to previously defined projects's deadlines.

  • What are your rates and which form of payment do you accept?
    Rates always varies in a creative profession and they're based on many factors, from the technique and time employed, the size, and where and how widely the use of the final piece will be. To define the terms and payment, please get in contact with an offer as clear as you can manage it to be, so a quote can be mutually agreed. I also accept payments though common bank transfers and PayPal.

  • Do you charge tax?
    Yes, I locally generate an invoice where the Value-Added Tax (VAT) percentage will be added to the defined amount for the job, specially for all German and EU based jobs. I'm required by German Law to turn in taxes as a registered freelancer. The percentage applied for German and EU based works will be depending upon the current amount fixed by the German authorities. 

Work process and technique

  • How much time you usually take to work on a commission?
    It depends and varies from project to project and the selected media for the painting/illustration. The usual timeframe of work can fall into 1/4 weeks; within the first/second week working the initial roughs and sketches and getting the final composition approved, leaving the next weeks to fully work and finish the painting. Anyways, due time constraints or revisions, this can always vary. My turnaround always adapts to the project, the technique used and strongly on the needs of the people I’m working with. Also it’s needed to have in consideration that I scan professionally my artworks in order to have a digital version of it in the highest quality once the artwork is finished.

  • Which are the techniques you use to work, traditional or digital?
    I worked with both, but currently working mainly with traditional techniques.

  • How is your step by step work method in a private commission?
    It usually starts with a strongly established communication with the people I will work with. This includes a clear direction of the intended composition, technique to be used, time schedule, etc. Then I do lots of research, based on the brief and indications provided, specially for the required imagery (when needed, model's photo-references could be used). I start with loose sketches, small thumbnails that will define the future composition. This will turn into 1 or 2 clearer ideas, which are sent in order to see if it's on the right path. Once defined the final composition, the painting process starts until it’s fully finished.
    A detailed series of examples of step by step work-process can be seen in here, here and here.