Berlinale festival & L'oréal 20th Anniversary
Berlinale Festival Journal Magazine, with the inclusion of the adapted poster for celebrating and commemorating the 20th Anniversary of L'oréal Paris with Berlinale.
Commemorative poster for the 68th Internationale Filmfestspiele Berlin (Berlinale) and its partnership with L'Oréal Paris.
Creatively directed campaign, which I fully coordinated, designed, adapted and illustrated. Illustration done with traditional media combined with digital painting besides the designed layout.
During the Festival’s opening to where I was invited.
At the event, the amazing actress and brand’s ambassador Helen Mirren posed with the poster.
The full version of the poster.
Close up of the full page publication on the Berlinale Journal.
The printed poster for the Event - closeups & details
Berlinale festival & L'oréal 20th Anniversary
This was a fascinating project, where I got to play with an aesthetic that is not so usual for me to get my hands on. I directed, designed and illustrated the visual style and branding for this campaign, working together with the L’Oréal Paris and Berlinale Film Festival marketing teams.
It was a true honour. Also, an amazing experience to be a guest on this 68th Berlinale Edition as well having the recognition of my work together with L’Oréal, the great team of the Berlinale marketing department and the legendary actress Helen Mirren, who liked it so much that wanted be photographed with it at the night of the Event.