Getty Images

Miscellaneous works done together with Getty Images, a global visual media company. All these examples showcase a focus on art direction, direct project management and graphic design applied together with commercial illustration. Complete marketing and visual communication supervision and execution were applied on all these projects and more, in order to meet the fixed deadlines and budgets, coordinating and managing myself with the local german office and the Getty Images corresponding offices in the UAE, among others countries.

From White Paper documents, Insider Business reports, internal e-Magazines like CURVE, etc.

Online presence, website content supervision and design, besides booth design for the brand following it’s brand guidelines for corporate visual communication for events around Germany and other countries.

Online content, t-shirt design and collateral promotional and informative pieces

These were fully art directed and designed for the brand’s online and offline presence and promotion, specially for events like marathons or live fairs like TYPO and the Frankfurter Buchmesse, etc.

Designed, coordinated and adapted marketing campaigns. These were designed and illustrated in-house for later introduction into other markets for Getty Images like in Germany itself, Switzerland, Austria, the United Arab Emirates, Turkey, etc.

Curation of images for its corporate usage for Getty Images and its brands, such as iStock and Thinkstock.

LUXENTER

Visual review of the work done while working in Luxenter, a jewellery firm based in Madrid, Spain. I was in charge of the art direction and design of the “charms” inspired collection called at the time, “Chic Chic”. Also worked on the brand’s various jewellery catalogues, photographing and curating gemstones and designed jewellery pieces for later on digital work/enhancement for online/print various usages, making as a well a curation of the model’s photoshooting promotional images. The whole process was coordinated with the print house and the jewellery’s marketing team, simultaneously designing all the promotional + branding materials.

Display props for jewellery’s support

Different display elements, such as jewellery boxes which constituted an important part of the Brand’s visual communication through varied catalogues, corporate and marketing communication etc. It was also photographed under specific conditions + camera equipment for it’s later on the digital final processing.

Model’s photoshooting

Supervision and digital correction/enhancement of images of models from their respective photoshootings sessions. These were later on used for many displays of the jewellery on stores all over Spain, as well for catalogues of the Brand and promotional online media.

Further examples of the Brand’s jewellery.
All photographed for it’s later use in internal communication and marketing efforts and jewellery international events and fairs.

Jewellery catalogue & branding guide

Some of its internal pages, displaying the main image chosen for that season collection, among the already curated images of models, gemstones and display support within its pages.

The “CHIC CHIC” Collection

I was in charge for this collection, from the art direction coordinated together with the Brand’s marketing till the layout design for the gemstone’s catalogue, photography session of the jewellery and its later digital enhancement, coordination with the printer and overall layout design for it’s online and printed marketing usage.

The “CHIC CHIC” catalogue

All what was previously photographed and enhanced, was later on applied into the layout of many promotional material and marketing communication both for jewellery events, the brand’s window design and eventually, clients.

Istockphoto

Varied works during the time I worked together with iStock (formerly exclusively known as iStockphoto). All these different works I personally directed artistically, implementing the existing design from the centralised office in Calgary, Canada at that time. As well, I designed, coordinated/managed and implemented full art direction for new campaigns, firstly in Berlin for then to be adapted to the local campaigns in Italy, Spain, France, Portugal, U.K., Japan, Singapore, Brasil, etc. The full visual communication, from online media to print, events booth’s design and printed materials, animations, and a large etc. I was in charge of coordinating myself between the different marketing teams of the aforementioned markets in different countries and printing-houses, logistics, budgets, etc.

Some examples of “white paper” documents, complete advertisement campaigns adapted to different markets, events, etc.:

“The view from here…”

A campaign fully directed, designed, coordinated and adapted into other markets, including the Italian, Spanish and German markets among others, with the intent of showcase the very large possibilities and the creativity that goes along with it, through the usage of iStock’s media database.

“iStockphoto Angle Droit”

A full document stating basic information concerning the world of copywright images within the enormous media platform that iStock has. Document worked with the french office of iStock at that time.

The “blank” campaign

In this marketing campaign, the idea was to have an isolated element, to make a bold but at the same time ironic statement, where the person seeing the ad can also see that even in situations where things go wrong, one can find very useful and “life saving” resources using the large media database from iStock. This campaign I directed, designed and adapted for different markets where iStock was present, like the german speaking market and as well as depicted here, the polish market.

Some of the vast collection of stickers.

Each one displayed in the back to which collection they belonged to (“Poison”, “Weapon”, Vampire”, “Aliens”, etc). And each one had a measurement on “Power” and “Evil” on the front, under the image of the CSA Images Collection used for the sticker. In that way, people at the event could play and compete with each other and get all the stickers for the album. Other materials of promotion were also given freely to the attendees.

At the ISTOCK-O-RAMA booth. Used for different events across Germany.

ISTOCK-O-RAMA !!!

One of the most fun multimedia campaigns I worked with, while working with iStockphoto. The whole art direction, design and illustration was intended to promote the new licensing partnership with Getty Images / iStock: the wonderful CSA Images Collection. This a very rich and large collection, specially versed in the world of vintage imagery and pulp art. We called it “ISTOCK-O-RAMA” and I coordinated and managed, besides the art direction of the sticker’s album play, the printing of varied materials such as the sticker’s albums and stickers, also designed a sign to be hanged at the event with lightbulbs and also cut-out figures from the CSA Images leaving the face space free for those who wanted to pose and take a picture of themselves. This campaign was also accompanied by the usual online+offline and promotional media. So much fun!

123RF & 500px

Some coordinated, designed and directed ad campaigns for these two companies. In both cases, the client wanted a bold statement, that would “catch” the viewer’s attention and bring their attention into the exclusive collection they both have. The idea also reflected clear corporate ways of visual communication which I helped to develop, using as a base what they previously had stablished, but expanding it.

other works & collaborations

TIEMPO LIBRE

Some examples of commercial illustration, design and art direction while working at Tiempo Libre, a tourism company based in Madrid, Spain. I worked and closely coordinated different projects with them and their business clients such as Formula One, Iberia Airlines, AVIS, Four Seasons hotels, AIDA Cruises, Pullmantur, COSTA Cruises, etc.

Otherland Bookstore

The collaboration of different works with this Berlin science fiction/fantasy-specialised bookstore were quite thrilling!
I not only worked with one of the founders, author Simon Weinert on his novel which can be seen more in HERE , but also I creatively directed and coordinated a series of postcards for their bookstore. I personally directed, coordinating as well the publication and printing processes for this set of postcards which the idea was to reflect different Berlin’s landmarks but with a twist in the genres of science fiction and fantasy which is what this unique bookstore is specialised on.

Stock Unlimited

I coordinated, designed and fully illustrated this campaign for Stock Unlimited, which used as well different renditions of my personal work “The Last Try” which belong to my Retro Pulp Series. For more info on this project and my Retro Pulp Series, please click HERE.

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